Retail

Next Best Product Recommendation

Next Best Product Recommendation The Challenge Retail companies are consistently challenged to anticipate their customers’ ever-changing needs and offer them relevant products at the right time, the right place and the right price. All this needs to be executed in … Read More

Improved Marketing ROI on Ad Spend

IMPROVED MARKETING ROI The Challenge Retail companies are always struggling to understand the true ROI of their Marketing/Promotion spend in order to optimize the media mix and improve their margins. Many “digital marketing & analytics experts” have tried to solve … Read More

Dealer Default Management

Dealer Default Management The Challenge A prominent Indian conglomerate’s agriculture business has been providing 120-150 days credit line to their dealers for more than 100 SKU (Such as Water Soluble, Fertilizers, Pesticide, etc.). They were experiencing challenges in receiving payments … Read More

Optimize Digital Inventory

Optimize Digital Inventory The Challenge With the growth of online advertising, CTR (click-through-rate) becomes an important metric. It tells you what works (and what does not work) when trying to reach your target audience. A low CTR could indicate that you are … Read More

Accurate Fraud Detection

Accurate Fraud Detection The Challenge Today, we live and breathe in a digital world. Digital payments and e-commerce have grown significantly. Evolution of digital payments in retail opens avenues for fraud and financial crime. As the stakes are getting higher, … Read More

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