Every year, global insurers report trillions of dollars received from premiums. As the industry continues to grow, insurers can maximise market share, refine processes, reduce overheads and increase margins. On the other side of this, is the increase in losses due to fraudulent claims, challenges in offering a seamless customer experience across distributor channels, and wasted marketing spend on unproductive customer segments and markets. Insurers who fail to adapt, expose themselves to losses.