Increased Product Adoption

With iTuring, you can build extremely accurate predictive models for identifying customers who are highly likely to buy a product based on their need and behaviour in a couple of hours. You can build a separate model to identify customers who are not utilizing the product but have the potential to use it if you target them on time with the right incentive. Personalized next best logical product recommendation can be enabled in iTuring. Additionally, iTuring’s models can also predict the customers’ sensitivity to price, thereby ensuring that you offer customers the right price at which they are willing to buy.

For a leading bank, CyborgIntell used iTuring to build “Overdraft Limit Enhancement Propensity Models” to increase overdraft utilization and upgrades with higher limits. Assist sales team in identifying right targets for upselling a higher limit to existing overdraft customers. Business used the results of their model to realise 32% increase in targeted conversion for overdraft limit in the top 30 % customers with high probability to accept limit enhancement.

To increase adoption, bank started using iTuring for developing “Overdraft Cross Sell Propensity Models” to improve sales of their overdraft protection product and identifying right targets for cross-selling overdraft protection product. Business developed customer contact strategy to realise a 7% increase in selling OD to existing customers using propensity to buy OD product model.