Customer Centric Retention in Retail Banking

Customer Centric Retention in Retail Banking

The easiest way to grow revenue is to keep your existing customers happy. It can cost up to five times as much to acquire a new customer, as it does to retain an existing one. Nurturing your existing customers, yields far better sales results with a success rate of 60-70% selling to existing customers compared to 5-20% selling to a new customer.

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